Movie prime

Facts about mallika reddy - founder of cancelled plans

Meet Mallika Reddy, the Creative Mind Behind Cancelled Plans, a Sustainable Brand Revolutionizing Product Design
Mallika Reddy

Mallika Reddy, who holds a BArch with a focus on sustainability and minors in Cinematic Arts and Entrepreneurship from the University of Southern California (Los Angeles), is the Founder and Creative Director of Cancelled Plans. Prior to establishing Cancelled Plans, she worked for four years in branding at Wolff Olins, a global branding agency, in Dubai and London. Later, she joined Studio 5B, the innovation center at Dr. Reddy's Laboratories, a leading pharmaceutical company in India, where she explored various types of waste generated by the company, which led to the creation of Cancelled Plans.

Her Company

The objective of Cancelled Plans is to repurpose rejected and discarded materials that would otherwise be dumped in landfills or oceans without fulfilling their intended purpose. The brand collaborates with local factories to gather non-toxic waste that is often of high quality but remains unused due to the limitations of industrial processes. These materials are then transformed into design elements and combined with traditional materials to create durable and practical everyday products. Cancelled Plans is committed to promoting a circular economy that can help preserve the planet, with a touch of style. Their designs are tailored to the present times, emphasizing comfort and inspired by urban street culture. They aspire to be daring and innovative, with creativity as their driving force, and to challenge the status quo by disrupting traditional approaches.

Her Journey

Mallika initiated the research for the brand in 2019, and after facing a few obstacles, including the COVID-19 pandemic, she was able to bring it to fruition in the following years. She adjusted her priorities and persevered despite the challenges. Mallika compares the entrepreneurial journey to a roller coaster ride with numerous peaks, valleys, and sharp turns. However, these experiences have instilled in her a sense of resilience and the ability to devise resourceful and imaginative solutions to seemingly difficult problems while maintaining frugality.