What is YouTube? A Complete Guide On YouTube
With time, YouTube has become one of the most popular channels on which Indian creators make their revenue and bring to the fore their expertise. Often asked this question: "YouTube payment in India, how much?" To excavate the mystery behind it, first of all, let us discuss the payment system used by YouTube, more specifically the Cost Per Mille system, i.e., pay per 1000 views. As of 2025, the Indian CPM ranges between ₹50 to ₹200 depending on niche content, viewership location, and advertisers' demand. On average, the creators earn up to ₹55.96 for every 1000 views, i.e., a video that gets 1 lakh views receives up to ₹5,596.
Contrary to general awareness, YouTube mostly pays on a view basis and not on a subscriber basis.
Subscriber milestones form a benchmark for an estimate. For instance, 1K subscribers' content creators can earn ₹1,000 to ₹3,000 per month, and 1 million subscribers' content creators can earn around ₹7.5 lakhs in a month, as per the appropriate engagement and consistent viewership. For monetization, creators must meet YouTube's qualification criteria and join the YouTube Partner Program (YPP). This demands a minimum of 500 subscribers, 3000 actual watch hours per year, and a minimum of three public videos within 90 days. On approval, the creators will be earning from advertisements, memberships, and so forth. Another well-liked money-making platform is Cost-Per-Mille (CPM) advertising, where revenue is determined by the niche and geography of the audience. Choosing high-CPM niches and optimizing content through data-based tweaks can create huge effects on the revenue.
YouTube Shorts has also been a decent source of revenue.
Monetization of Shorts demands the creators to have either 1000 subscribers and 4000 watch hours or 10 million Shorts views in the past 90 days. Affiliate marketing is also present where creators can earn money on sales of products of other companies by utilizing special links in video descriptions. Producers need to have over 10,000 subscribers to be eligible for the program and it does not include family children's TV channels as well as music channels. Lastly, brand collaborations are a very lucrative opportunity. Successful producers can collaborate with brands for sponsored posts, from ₹7,000 to several lakhs depending on how much reach and influence they have. By integrating all these sources of income—sponsorships, ads, Shorts, and affiliate marketing—YouTubers in India can turn their hobby into a full-time, profitable career.