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Top 10 Indian Startup Ideas in 2023

Top Startup Ideas to Watch Out for in India in 2023
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If you're an entrepreneur planning to launch a startup in India, the vast array of options available might be overwhelming. To simplify this process, we've curated a list of the top startup ideas in India for 2023, based on factors such as market potential, customer demand, and scalability. India's startup industry has experienced rapid growth and is expected to continue to thrive. Venture capitalists are actively seeking opportunities to invest in India-based startups in 2023. Therefore, if you're planning to establish your own company in India, we recommend considering these top Indian startup ideas, which are expected to be highly successful in 2023. Without further delay, here are the top Indian startup ideas we recommend.

Financial tech

With the implementation of programs such as Digital India and Make in India, India's information technology industry is poised for explosive growth in the coming years. Consequently, financial technology or fintech, which refers to startups dealing with digital payments and providing associated services such as mobile wallets and online payment solutions, presents a great opportunity. India's move towards a cashless economy will not only facilitate easy transactions but also reduce black money and inflation rates.

Paytm and MobiKwik are prime examples of companies already established in this industry. Their continued growth prospects make them attractive investment options. If you have a fintech idea, it's advisable to evaluate it based on the following parameters: the customer problem it solves, the market size or potential, and the revenue model.

Healthcare technology

India's healthcare technology sector is a highly promising industry, encompassing health monitoring wearables, medical imaging devices, and remote patient monitoring. As millions of Indians are expected to migrate to cities and adopt new middle-class lifestyles over the next decade, the demand for innovative healthcare solutions is set to soar. This presents a plethora of opportunities for startups with creative ideas and investors willing to back them.

Some estimates suggest that this burgeoning sector could be worth $2 billion by 2025. However, competition in this field will be fierce. In many ways, healthcare startups are following a similar trajectory as fintech firms did just a few years ago, with both fields requiring intricate regulations to navigate. Nevertheless, both sectors share the prospect of a massive market waiting to be disrupted.

Artificial intelligence

Over the next five years, startups and entrepreneurs are poised to take advantage of a tremendous opportunity in the field of artificial intelligence (AI). With machines becoming increasingly adept at processing vast amounts of data and making autonomous decisions, the potential for AI's continued growth is enormous. Facebook's M, Google Now, and Apple's Siri are prime examples of how AI can enhance our lives with greater convenience. Furthermore, there are numerous opportunities for startups to apply AI tools to specific sectors; by 2020, it's projected that 56% of companies will integrate artificial intelligence into their business models.

If you're an entrepreneur with a novel AI-based concept or application, we'd love to hear from you! Forbes India has dedicated a special edition to spotlight new businesses making a mark in the artificial intelligence space.


The pervasive influence of robots will transform every facet of life. According to one estimate, robots will displace approximately 25 million workers globally by 2025, with even greater numbers projected if current adoption rates persist. The impact of automation extends beyond manufacturing and factories; already, autonomous vehicles and smart home assistants are affecting daily life.

The implications of robotics for society will be a significant topic of discussion for the foreseeable future, with many experts advocating for a universal basic income to aid individuals who lose their jobs to automation. Given the gravity of this issue, we will undoubtedly look back on these developments with great interest.


The cost of healthcare is on the rise, making it increasingly challenging for patients to access affordable health insurance. However, biotechnology has made significant advancements in finding cures for diseases. The biotech industry is expected to experience substantial growth for at least five years, making biotech startups an attractive option for entrepreneurs. Nonetheless, there will be competition in this market, so it's essential to explore potential areas, such as genomics-based diagnosis or treatment, neurological treatments, gene therapy, and research on neurodegenerative diseases.

Software As a Service

SaaS, short for Software as a Service, is a method of distributing software applications online. This term encompasses the delivery of software and resources through the internet, using internet technology. Currently, over 60% of software runs on SaaS, including many popular web applications. This trend is expected to continue as SaaS becomes more cost-effective and robust.

According to estimates, by 2025, approximately 89% of all software will be offered as cloud-based services. This shift makes sense, as major players have already moved to subscription-based models like Microsoft Office 365 and Adobe Creative Cloud. As a startup, it's crucial to embrace at least one subscription-based business model to keep up with the trend. Ignoring this shift can be detrimental to the success of your venture as the SaaS trend is here to stay.

Cyber Securtiy Start Ups

Cybercrime has become a lucrative industry, especially in cyberspace, where everything from phishing attacks to classified information breaches occurs. To safeguard our data, bank accounts, businesses, and governments, startups are leveraging technology to combat cyberattacks. These startups play a crucial role in making online spaces safer. Here are five areas with great potential for cybersecurity startups.

We monitor hundreds of cybersecurity startups, such as Waratek (offers secure software containers) and Malwarebytes (combats zero-day malware). If you're interested in starting your own cybersecurity company or know of an intriguing one we should add to our list, please inform us.

Agri Tech Start Ups

With around 80 million small and medium-sized farmers, averaging about 2.5 acres in size, agriculture is a significant employer in the Indian economy. Most Indians make their living through agriculture-related work, which is why agri-tech is a promising startup idea. The aging farmer population in India is creating a labor shortage, which will likely increase wages for workers over time.

As farmers become more technologically advanced, they are more likely to adopt products such as drone technology or precision irrigation equipment. Besides, increasing agricultural output can lead to job creation and boost exports, which is crucial for the current economy. Some experts predict that India's total crop production could increase by almost 30% by 2030, creating vast opportunities for startups in this sector.

Infrastructure/smart cities

Over the next decade, India is poised to construct upgraded and novel infrastructure. If you're seeking a startup idea with high potential, consider developing a company centered on these trends. The first trend pertains to smart cities. Indian companies are already making significant strides in smart lighting, and it's probable that they'll also seek to construct automated transportation systems (such as bus rapid transit or e-buses) that employ embedded sensors and navigation software to transport commuters more efficiently than cars ever could.

Self-driving car technology is expected to be mature enough for widespread use by 2022, so exploring self-driving technology is also worth considering. Lastly, numerous cities in India are experiencing rapid growth, which is anticipated to continue until 2022. Consequently, there is likely to be a need for apps and solutions that can help alleviate congestion issues more effectively than current traffic apps. Building new roads shouldn't be a problem.

Energy/environmental technology

India's population of 1.3 billion makes it a significant contributor to global carbon emissions, compounded by the country's high levels of pollution. Therefore, startups that can help reduce these emissions are likely to find a vast market in India, including solar panels and wind turbines.

Another area where India is ripe for innovation is mobile apps that simplify daily tasks like booking services and finding nearby shops or restaurants. The country's growing internet user base of 29% annually presents a considerable opportunity for startups in this space.

With over 450 startups valued at over $1 billion, India's startup market is projected to rank among the top five globally by 2020. The most promising startup ideas in India for 2023 are likely to come from tech-driven sectors such as AI and ML, IoT, Cyber Security, and Blockchain.

India offers a thriving environment for entrepreneurs and technological innovation. Despite the perception of the country as an unlikely hub for startups, there are vast opportunities for new businesses to emerge in the coming decade. These are the top startup ideas to consider in India for 2023.