Streetwear has become the hottest commodity around, regardless of whether the only streets you're walking down are your hallways, thanks to the growing rise of hype culture in India (but more on that later). Streetwear began in the 1980s in the West, when Shawn Stussy (of Stüssy fame) began printing logos on T-shirts in Los Angeles, California and has progressed with the rise of hip-hop.
1. SIX5SIX STREET- SIX5SIX STREET is a genuine combination of culture and daily life. The philosophy of this brand is centred on raw emotion and authenticity. Avni Aneja and Ambar Aneja, two siblings, founded the brand intending to express themselves through fashion. Expression is important to Avni and Ambar Aneja, the founder siblings, and fashion is their perfect place for presenting themselves and creating culture, thoughts, and music.
New plays on hip-hop and street culture can be found in collections like 'Trap Money 2' and 'Boring Humans Wear This,' among others.
2. BISKET – BISKET is created by Shruti and Harsha Biswajit, BISKET is a multidisciplinary art and design platform which aims to break down the concept of men and women’s clothing in to ‘fit that fits all. They have collaborated with Gents to create a statement of tonal collection. Their campaign is filled with unique designs which suit modern India. BISKIT presents a world in which everyone is treated equally, and its vision is realised by unisex clothing that everyone may wear.
3. JAYWALKING – Jaywalking’s clothing brilliancy lies in their rawness. Jaywalking has become a major disruptor in the streetwear industry. Classic style elements are intermixed with boxy silhouettes and gender-fluid pieces in this homegrown streetwear label.
4. VegNONveg – everyone knows Bollywood fashion diva Sonam Kapoor Ahuja her husband Anand Ahuja came up with a brand name Veg Non-Veg if you're a sneakerhead who gets excited about the new sneaker releases. Nike, New Balance, Adidas, Fila, Puma, and other top footwear brands are all housed under one roof.
5. Delhiwear - Delhi wear is a street culture infused with the notion of Indian and street culture. They play with the term ‘moh-maya’ a phrase that is used in many parts of conversations it refers to ‘everything is an illusion.
Delhiwear combines modern culture with broader, more complex existentialism questions. The t-shirt, as well as the whole definition of Moh-Maya-Moh-Problems, is inclusive rather than a cliched quote. The phrase also borrows from the West, primarily Biggie Smalls' quote "More Money, More Problems," and combines it with the Indian old saying. This brand understands the duality of your personality.